When done correctly, an animated video can be used as a great marketing tool to explain, simplify, or even dumb down some challenging (or) ideas. Sometimes those come in the form of the explainer video. These are short/animated explanations of your brand’s overall set of goals and/or […]
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1. Tell a story With the rise of social media and content marketing, brand storytelling is on the rise. Traditional ‘ad’ videos simply don’t cut the mustard anymore. Sure, you can list features and benefits…but your modern viewer wants to know exactly what difference your product will […]
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Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system: To look “bigger” and “established.” Home-printed […]
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YouTube and online video content marketing Assigning a few tags and a brief description to a YouTube video is not enough to allow your business to say, “We do video content marketing.” The truth is, marketing your online videos takes as much effort and finesse as making […]
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Videos Create Brand Identity Have you ever asked a copywriter what the hardest part of their job is? It’s not grammar or editing; we’ve got those in the bag. Ironically enough, the hardest part about copywriting isn’t about the words, themselves…it’s about the feeling those words convey. […]
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Video Creates Interest Anyone can send out a newsletter or email, but video captures people’s attention. How many dozens of newsletters go unread? How many memos get skimmed, but don’t receive the attention they might require? LOTS! You can communicate the same thing in a video […]
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It’s hard to find a medium more powerful than video for reaching an audience. Visually oriented and compelling, videos often tell a company’s story more quickly and more clearly than plain text or even photographs. And with so many user-friendly, simple video tools available today, there’s never […]
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Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content. Dartise Media […]
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If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. Or call Dartise Media Design so we can help you with your video marketing. 1. Video is where your customers spend their time. YouTube alone […]
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So location is everything for retail and restaurants – but switching industries, let’s talk online video. So what is the most important thing when building a video strategy? Is it the number of videos you have available on your site? 100, 1,000, 100,000? Is it the CPM […]
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