Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system:
- To look “bigger” and “established.” Home-printed business card or cards printed with Microsoft clipart scream “small-time vendor” to your potential clients — and that is how they will want to compensate you.
- To increase your chance of earning venture capital or of selling a business. If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.
- To attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision.
- To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity. Be sure to avoid the Top 10 Branding Mistakes.
- To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
- To give clients a sense of stability. You may not have been in business “since 1908,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important “trust.”
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