When done correctly, an animated video can be used as a great marketing tool to explain, simplify, or even dumb down some challenging (or) ideas. Sometimes those come in the form of the explainer video. These are short/animated explanations of your brand’s overall set of goals and/or […]
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Need some examples? Not sure of possible topics for your video? How about 2 minute bits featuring: the most creative application of your product that you’ve ever seen the two biggest problems people have told you it solves – which you never even sold it to do […]
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Ever look at video and notice it has an orange tint? Or maybe a blue tint? One way you can prevent those colored videos are by white balance. Quicktips #2 White Balance Most cameras have an Auto White Balance (AWB) Setting. You can use this, but […]
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We have an extensive background in producing videos of all types. So we decided that we’d share a few tips that may help you when shooting video. #1 Use A Tripod, because the tripod is your friend. And of course it can help you prevent that […]
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1. Tell a story With the rise of social media and content marketing, brand storytelling is on the rise. Traditional ‘ad’ videos simply don’t cut the mustard anymore. Sure, you can list features and benefits…but your modern viewer wants to know exactly what difference your product will […]
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In his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the […]
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According to the 4Q 2013 Online Video Marketing Survey and Business Video Trends Report, digital video marketing grew rapidly from past years. Over 90 percent of online marketing and communications experts now use video marketing and video communications as part of their 360 degree strategy to reach […]
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Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system: To look “bigger” and “established.” Home-printed […]
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Having existed in the video production industry for some time now, we’ve become brutally aware of one problem that exists in the quiet grumblings of creative vendors everywhere–clients’ unwillingness to expose their project budgets. Don’t think we don’t understand the clients’ point of view, we know that […]
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YouTube and online video content marketing Assigning a few tags and a brief description to a YouTube video is not enough to allow your business to say, “We do video content marketing.” The truth is, marketing your online videos takes as much effort and finesse as making […]
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