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5 Ways to Use Video in Content Marketing

It’s hard to find a medium more powerful than video for reaching an audience. Visually oriented and compelling, videos often tell a company’s story more quickly and more clearly than plain text or even photographs. And with so many user-friendly, simple video tools available today, there’s never been a better time to begin using video in your own content marketing.
Here are five tools to get you started, along with actionable tips for implementing them today!
 Please contact DARTISE MEDIA DESIGN to help you create AWESOME video content!

1. YouTube

You’re probably already using YouTube – most brands are. Both a site for watching videos and a tool to embed video on your own website, YouTube has a whopping 450 million unique monthly visitors worldwide. It’s one of the most popular sites on the Web, with the added power of Google behind it. Best of all, it’s free.

2. Vimeo

Vimeo isn’t free like YouTube, and it’s not nearly as popular, with something like 17 million unique monthly visitors. But, a paid Vimeo account does offer certain advantages: priority uploading; cleaner, faster videos; and a video player customized with your logo and branding.
Tips for Using YouTube and Vimeo:
Here are the important questions with Vimeo and YouTube: Are you seeing results? Is posting a video leading to new website traffic, new leads, or more customers? If not, maybe it’s time to put some strategy into the way you use videos online. Consider these quick tips:
  • It’s not about big bucks: You don’t have to hire a Hollywood producer to see a strong ROI on online videos. Instead, use what you have to think strategically and create high-quality, low-cost videos.
  • Think variety: Make lots of videos to cast a wider net of interested users, and make videos of various lengths.
  • Optimize: Optimize the video titles and descriptions with keywords to receive the most SEO value.
  • Be social: Cross-promote videos on other social channels, and interact with fans and users as you can.
  • Convert, Convert, Convert: Focus on ways to make your videos convert into sales or subscribers.

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