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High Video Consumption via mobile devices and social sites.

Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content.
 Dartise Media Design can help you produce the videos you need.
The analysis of video consumption behaviors was based on close to 20 billion video starts, 10 billion ads served by Adobe media customers and the analysis of more than 450 million Facebook posts in 2012, per Adobe Systems’ Digital Index report, which compiles and aggregates data through real transactions to identify trends.
The biggest missed opportunity resides in the lack of video in social-media posts. Less than 25% contain video, according to Tamara Gaffney, senior manager of digital index at Adobe. “We show that including video produces better reach and social engagement, and media companies will get more complete videos,” she said, mentioning that Twitter also plays a bigger factor in driving referrals to media sites.
Twitter has a 16% share of referrals to sites coming from social media. In general, Twitter fluctuates between 3% and 4%, Gaffney said.

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