1. Tell a story With the rise of social media and content marketing, brand storytelling is on the rise. Traditional ‘ad’ videos simply don’t cut the mustard anymore. Sure, you can list features and benefits…but your modern viewer wants to know exactly what difference your product will […]
Read more →
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content. Dartise Media […]
Read more →
A new report from Adobe shows the formidable impact that video content is having on our online viewing habits and how publishers and marketers can benefit from this upward trend by understanding what the public wants. The U.S. Digital Video Benchmark 2012 Review, which draws its data from […]
Read more →
